Chapter 6 Reading Notes

The Planning process is so important in the public relations process because it helps make communication easier and more effective as well as saving time and money.

There are many different things that go into a program plan:

  1. What is the situation
  2. Objectives
  3. Who is the audience
  4. Strategy
  5. Tactics
  6. Calendar/time table
  7. Budget
  8. Evaluation

Three Situations often require a PR campaign.

Those three situations include:

  1. Remedial- to fix something,–overcome a bad situation
  2. One-time project
  3. Reinforcement- to have continued support

Planning takes place after the process of research is done.

 Planning must be strategic and organized.

Public Relations firms often have their own planning model, which in many cases includes market research, demographic segmentation of target audiences, and establishment of key messages.

 

**This information came from a combination of reading Chapter 6 out of the Public Relations Strategies and Tactics Ninth Edition and from attending Professor Barbara Nixon’s Introduction to Public Relations class.

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